Our story


Pineapple was born out of a shared passion to drive positive sustainable outcomes.

Pineapple came together to help social purpose businesses and initiatives to develop and grow by increasing the number of positive interactions that social entrepreneurs can have in the world.

Pineapple came together to help social purpose businesses and initiatives to develop and grow by increasing the number of positive interactions that social entrepreneurs can have in the world. Together we represent a network of over 40 advisers and influencers from around the world that can help add value to social initiatives through our collective expertise and passion for purpose.

We see challenges that need addressing through innovation, such as climate change, resource scarcity, societal imbalance, shifting population and distribution of wealth. We believe that there is the potential to help create more social purpose businesses to tackle the UN's Sustainable Development Goals to end poverty, protect the planet, and ensure prosperity for all. Between us we have many years' of experience launching and scaling start-ups, working with Small to Medium Sized Enterprises, corporates, charities and social enterprises.

We have skills in innovation, sustainability, business development, technology, finance, legal, marketing and operations. We will use our knowledge and networks to help social entrepreneurship thrive.

Our ultimate dream is to positively impact 500 million lives globally by increasing the number of positive connections required to build partnerships around the world to bringing together innovation, business and purpose.

If you share our passion and have an idea, a new initiative or want to be a partner, please do get in touch.                 


Get in touch

Team