our story

Pineapple was born out of a shared passion to drive positive sustainable outcomes.

The Pineapple concept was a seedling growing in the mind of our founders for some time - developed from a growing concern for the social and environmental challenges that need addressing, such as climate change, resource scarcity, societal imbalance, shifting population and distribution of wealth. 

We gathered a team with the same concerns and expertise in sustainability, business development, finance, legal, marketing and technology to compliment traditional social and environmental impact business investment into a living, breathing social enterprise. This approach will enable us to invest profits into supporting new business initiatives to work towards the  Sustainable Development Goals adopted by countries in 2015 to end poverty, protect the planet, and ensure prosperity for all. 

The Pineapple seedling now grows in the wild and seeks to create a positive eco-system to help sustainable businesses build ideas, launch new products or services, grow established businesses or make a step-change to more sustainable practices and goals. Our ultimate dream is to inspire others around the world and help build the "yellowprint" for a global network of Pineapple partnerships all working together for a better future. 

If you share our passion and have an idea for a new initiative or want to collaborate, then get in touch.