About Pineapple
Shared purpose

In early 2017, the Pineapple team came together with a shared passion and drive to create more innovative businesses with purpose to help tackle our 2030 Sustainable Development Goals. 

Ambitious vision

Our vision is to cultivate our business partnerships with trust, value and creativity to meet our goal of positively impacting 500 million lives globally. 

Journey to impact

We aim to foster close partnerships and collaborations to help businesses through all stages of their journey to impact. 


We will be transformative in evolving triple-purpose business models to generate significant social and financial impact, whilst continually encouraging innovation and value.

Without compromise

We offer people and collaborations to deliver social benefit and financial profits without compromise. 


We are founder centric, not infrastructure centric. In our view, this is the only way to successfully create and scale a business.

Our environment

We recognise that we have a responsibility to the environment beyond legal and regulatory requirements.

We share purpose, vision and impact without compromise