Pineapple purpose 

Pineapple's purpose is to connect people to solve world problems. 


We help provide information, insights and connections to drive yourself and your organisation forwards.


We look to frameworks such as the United Nation's Sustainable Development Goals (SDGs) and the B Corp assessment process to work with groups of individuals and businesses pivot their direction in aligning to purpose and becoming businesses for good.

Image by Fiona Smallwood




Our vision

We see a world where people develop sustainable solutions to world problems. 

 Our mission 

Image by Ryoji Iwata

We are on a mission to provide information and insights that harness the collective power of individuals to accelerate positive social and environmental change.


We aim to collaborate through open, honest, light-hearted and respectful initiatives, that help you to have fun, follow your passions and improve the world that we live in.

 Our values 

Impacting Pineapple's dreamline


Cultivating our journey


Growing our journey and forging partnerships


Continually bring value and innovation


Let our people go surfing