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Pineapple becomes B Corp certified

It has been a year in the making and the dedication has paid off.

We are proud to announce that Pineapple is B Corp certified.

Pineapple's founding business principles were created when the core Pineapple Team came together in 2017, with a shared passion and drive to develop business transformation and to create positive social and environmental impact. Becoming a certified B Corp was a natural next step in terms of aligning our vision and values to a global movement.

B Corp is a global community of more than 2,600 certified organisations. In the UK alone, there are only 175 certified companies (since August 2018) with this certification. Pineapple has joined well-known brands such as Ella's Kitchen, Ben and Jerry's, Pukka Herbs, Ecover, Patagonia, Triodos, Bulb and many more in using business as a force for doing good.

B Corp sets our to evaluate business operations by measuring the social and environmental performance of organisations through their rigorous B Impact Assessment. Their promise as a community is to put people and place at the forefront of what we do. This one goal has connected a broad range of industries through the assessment of five key impact areas: Governance, Workers, Community, Environment and Customers.

Kate Sandle, Head of Community, B Lab UK says "We are delighted to welcome Pineapple Partnerships to the B Corp community. This is a movement of companies who are committed to changing how business operates, who believe business really can be a force for good. We know that Pineapple Partnerships are going to be a fantastic addition to the community and will continue driving the conversation forward."

"Being able to welcome Pineapple Partnerships to the B Corp community is hugely exciting. Their commitment to doing business differently will be an inspiration to other and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit."

Read more about B Corp and the community of leaders they have brought together, and continue to grow, to drive this incredibly important global movement.


Next Steps

We are very excited to be part of the B Corp community and look forward to our next steps of the B Corp journey. We had the pleasure of meeting fellow B Corp community members recently at the Danone B Social event this week. This leads us into B Corp month, February 2019, where we will continue to learn, develop and maximise on this valuable opportunity.

We would like to take this time to thank the B Corporation for welcoming us into their community and for allowing us to learn, share and evolve together.

Follow our journey on social media as we strive to connect business to solve world problems.

Twitter @PineappleSBP

Instagram @pineapplesbp

LinkedIn @Pineapple Sustainable Partnerships

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