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Pineapple purpose mapping terms and conditions

Please read these terms and conditions carefully 


The Pineapple Vision is to cultivate our business ecosystems with trust, value and positive impact and foster close accountable partnerships to further business and align with the UN Sustainable Development Goals.

1. Pineapple’s primary aim for building the Purpose Map is to gain insight from the mapping process to enhance understanding and advance the United Nations Sustainable Development Goals (SDGs) by collecting data on:

a. The Pineapple Partner’s  mission and purpose which is then used to map and align with the SDGs.

b. The Pineapple Partner’s  commercial objectives and decision making which is then used to map and align with the SDGs.

c. The Pineapple Partner’s approach to risk which is then used to map and align with the SDGs

d. The Pineapple Partner’s cultural objectives, challenges and opportunity which is then used to map and align with the SDGs.

2. In return for sharing the data sets Partner organisations can benefit from the  mapping process by gaining insight into their organisation which can be utilised to support strategic decision making.

a. General utilisation of data sets to gain sector specific insight:

i. Data will be stored securely from encrypted cloud storage.

ii. Physical data will be stored securely within a locked cabinet, with only key personnel having access. Any documentation which is required during the working day, will be returned to the cabinet by the close of business on that day.

iii. The Pineapple Partner will be allowed to access the data they have provided during the Purpose Mapping process.

iv. Pineapple will utilise the data for providing the Pineapple Process Mapping service and associated services, improvement of such services, analysis, furthering of the SDG’s and  marketing purposes.

3. The approval for the sharing of this data with Pineapple is provided by the applicant of Pineapple’s Purpose Mapping Process survey, who are authorised to act on behalf of the Pineapple Partner as at the Effective Date which is in effect when the Purpose Mapping Process survey has been submitted online.

4. The data generated by aggregating Pineapple Partner data with other data so that the results are non-personally identifiable with respect to the Pineapple Partner, and any other learnings, logs and data regarding the use of the Pineapple Purpose Mapping process is referred to as “Aggregate Data”.

5. Pineapple Partner hereby grants Pineapple an non-exclusive, worldwide, royalty-free and unfettered right and license to collect, use, copy, store, transmit, modify and create derivative works of the Pineapple Partner data to the extent necessary to provide the Pineapple Purpose Mapping service, and related services. The Pineapple Partner agrees that Pineapple will have the right to generate Aggregate Data and that the Aggregate Data is Pineapple technology which Pineapple may use for any business purpose during or after the term of these Terms (including without limitation to develop and improve Pineapple’s products and services, and to create and distribute reports and other materials). For clarity, Pineapple will only disclose Aggregate data externally in a de-identified (anonymous) form that does not identify the Pineapple Partner, and that is stripped of all persistent identifiers (such as device identifiers, IP addresses and cookie IDs). The Pineapple Partner is not responsible for Pineapple’s use of the Aggregate Data.

6. For the avoidance of doubt:

a. Pineapple will ensure that we will not share the raw data and insight provided by our partner organisation(s).

b. Pineapple will ensure that we will not utilise the raw data provided for purpose of reselling, copying and infringement.

c. Raw data provided by our partnering organisation(s) will not be associated with any other organisation(s) within the Pineapple ecosystem.

7. Pineapple will be using the data anonymously for marketing and insight purposes:

a. Pineapple will use the data concluded from our analysis from organisations to contribute to marketing information such as SDG impact made and impact potential.

b. Data will not be associated with organisation(s) in name without express permission of the Partner when Pineapple is utilising our marketing preferences.

8. Should a Pineapple Partner wish to withdraw from our Purpose Mapping process at any time:

a. We will ensure that all data provided by the partnering organisation(s) will be destroyed/returned as appropriate at the earliest convenience upon given notice.

b. Should an organisation wish to go through the Purpose Mapping process again, their application will be treated as a new application.


9. If Pineapple assesses that there is a potential conflict of interest between the Pineapple Partner, Pineapple  and another partner within the Pineapple ecosystem, it will use best endeavours to make the Pineapple Partner immediately aware of the position whilst maintaining the confidentiality of the parties involved. The Pineapple Partner will then be given the option of (1) withdrawing from the process as set out above in (8), or (2) where the parties have a substantially common interest and understand the issues as assessed by Pineapple, give their written consent to remaining within the Mapping process.


10. If Pineapple considers that a Pineapple Partner is no longer adhering to the Pineapple vision of trust, positive impact and fostering accountable partnerships in the way it is utilising the Pineapple Mapping Process, then Pineapple will notify the Pineapple Partner of its concerns in writing. If the Pineapple Partner fails to address the issues outlined, and no agreement is reached between Pineapple and the Pineapple Partner within 21 days then Pineapple will terminate the Pineapple Mapping Process and unilaterally withdraw the Pineapple Partner from the process. Should the organisation then wish to go through the Pineapple Purpose Mapping process again, they will only be able to do once any outstanding issues are resolved and Pineapple is satisfied as to the integrity of the organisation as a partner within the Pineapple ecosystem.

11. In the event a Pineapple Partner is utilising or otherwise dealing with the Pineapple Mapping Process in a way which has the potential to negatively impact on Pineapple’s reputation or that of the Pineapple ecosystem as a whole, then Pineapple will withdraw the Pineapple Partner from the Process Mapping Process with immediate effect. In order to preserve the integrity of the Pineapple ecosystem the organisation will not be permitted to go through the Purpose Mapping Process again without the express written consent of the Pineapple senior management.

12. Pineapple shall use its best endeavours to ensure that Confidential Information (meaning information in whatever form (including without limitation, in written, oral, visual or electronic form or on any magnetic or optical disk or memory and wherever located) relating to the business, customers, products, affairs and finances of the Pineapple Partner for the time being confidential to the Pineapple Partner and trade secrets including, without limitation, technical data and know-how relating to the Pineapple Partner’s business or any of its suppliers, customers, agents, distributors, shareholders, management or business contacts, including (but not limited to) information that Pineapple creates, develops, receives or obtains in connection with the Pineapple Mapping Process, either during the Purpose Mapping Process or at any time after the Termination Date of these terms, use or disclose to any third party (and shall use its best endeavours to prevent the publication or disclosure of) any Confidential Information.

This restriction does not apply to:
a. any use or disclosure authorised by the Pineapple Partner or required by law;
b. any information which is already in, or comes into, the public domain otherwise than through the Pineapple Partner’s unauthorised disclosure;
c. any information which was already in Pineapple’s lawful possession and was not obtained by Pineapple either directly or indirectly from the Pineapple Partner; or
d. any information disclosed to the Pineapple Partner by a third party without restrictions on disclosure.

13. Pineapple will comply with relevant obligations under the General Data Protection Regulations and associated codes of practice when processing personal data relating to any employee, worker, customer, Company, supplier or agent of the Pineapple Partner.

14. The intellectual property rights within the raw data provided by the Pineapple Partner, remain the property of the Pineapple Partner. The Pineapple Partner hereby assigns to Pineapple all other existing and future intellectual property rights it may have in the Pineapple Mapping Process, to the fullest extent permitted by law. The intellectual property rights created by the Pineapple Mapping Process such as data capture procedures, insight and the development of output processes and the look-and-feel of such outputs and any related materials, are the ownership of Pineapple.

15. Each party acknowledges and agrees that it has not entered into these Terms in reliance on any statement or representation of any person (whether a party to these Terms or not) other than as expressly incorporated in   these Terms and the documents referred to or incorporated in these Terms.

16. Without limiting the generality of the foregoing, each party irrevocably and unconditionally waives any right or remedy it may have to claim damages and/or to rescind these Terms by any reason of any misrepresentation (other than fraudulent misrepresentation) having been made to it by any person (whether or not a party to these Terms) and upon which it has relied in entering into these Terms.

17. No variation of these Terms shall be effective unless it is in writing and signed by the parties (or their authorised representatives).

18. A person who is not a party to these Terms shall not have any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms.

19. The rights of the parties to terminate, rescind or agree any variation, waiver or settlement under these Terms are not subject to the consent of any other person.  

20. These Terms and any dispute or claim arising out of or in connection with it or its subject matter or formation shall be governed by and construed in accordance with English law.

21. Each party irrevocably agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with these Terms or its subject matter or formation.

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Last reviewed: December 2023

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