Pineapple was founded by Andy Dewis, former head of Sustainable Business at Schneider Electric. Responsible to the CEO for leading their transition strategy, Andy had a front-row seat to the system-wide impact multinationals can have when they work in partnership. Pineapple's mission is to bring the power of partnership to more businesses to accelerate the transition to a sustainable future, together.
We combine a dedicated team with a roster of associate advisors. Together, we form partnerships for a sustainable future, leaning on our experience in strategy, research, deal-making, communications, and delivery.
Founder and CEO
Andy develops Pineapple's impact, growth and partnership strategy by connecting up all things sustainable. He has over 20 years experience of launching, scaling, buying and selling sustainable businesses and advises the boards of multiple sustainability industry bodies and climate tech start ups.
Co-Founder and COO
Adam leads research, data analysis and day-to-day operations for Pineapple. Previously Head of Strategy and Research at Experian, he specialises in deploying the power of data to enable innovation at scale. Adam leads the Corporate Venturing Leadership Forum at Centre for Business Innovation.
Chief Strategy Officer
Rafi leads Pineapple's strategy work, with over 15 years experience supporting big organisations to make choices for maximum impact. Previously, Rafi established and led global teams of sustainability advisors at Amazon Web Services and Deloitte, advising large corporations on how to succeed through a commitment to wider society.
Danya is on a mission to tackle market failures to solve world problems. Before joining Pineapple, she spent over 10 years in commercial roles in the media before pursuing an MBA, specialising in strategy and entrepreneurship. While consulting to a startup developing an omni-directional wind turbine, she met Andy and the rest is history!
Catherine is responsible for managing the Pineapple community and coordinating team operations and administration. She's been with Pineapple since the very beginning, having joined from a vintage boutique where she developed a life-long passion and interest in closing the loop in fast fashion.
Stakeholder engagement lead
Elizabeth leads Pineapple's stakeholder engagement efforts as we build a community of like-minded leaders. With a background in comms and climate tech start ups, Elizabeth is a well-connected business convener who brings people together through events, roundtables and discussions for collaborative impact.
Fran van Dijk
Fran is a leading sustainability advisor and supports Pineapple with sustainability strategy projects, including double materiality. She is the Deputy Chair of the Scottish EPA, Chair of B Corp Scotland and a member of Montanaro Asset Management’s Advisory Committee.
Julia is a pioneer in Sustainable Business and supports Pineapple with large scale transformation programs. She has held senior positions at Centrica, leading the £2.2 billion purchase of British Energy and created the first energy corporate impact fund Ignite.
Eleanor is an expert in social housing strategy. She has held roles in national and local government, housing associations, and start ups, leading strategy and operations. Eleanor is supporting Pineapple to scale our existing work in social housing retrofit.