Founder and CEO

Andy develops Pineapple's impact, growth and partnership strategy by connecting up all things sustainable. He has over 20 years experience of launching, scaling, buying and selling sustainable businesses and advises the boards of multiple sustainability industry bodies and climate tech start ups.

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Co-Founder and COO

Adam leads research, data analysis and day-to-day operations for Pineapple. Previously Head of Strategy and Research at Experian, he specialises in deploying the power of data to enable innovation at scale. Adam leads the Corporate Venturing Leadership Forum at Centre for Business Innovation.

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Chief Strategy Officer

Rafi leads Pineapple's strategy work, with over 15 years experience supporting big organisations to make choices for maximum impact. Previously, Rafi established and led global teams of sustainability advisors at Amazon Web Services and Deloitte, advising large corporations on how to succeed through a commitment to wider society.

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Pineapple Homes MD

Eleanor leads Pineapple Homes, our partnership venture to accelerate decarbonisation in social housing. Eleanor is an expert in social housing strategy having previously held roles in national and local government, housing associations and start ups, leading strategy and operations. She is a non-executive director of Livv Housing Group.​​​

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Pineapple CoRE MD

Rupert is an experienced corporate finance professional with specialist expertise in commercial real estate having led deal teams at various banks and as a senior executive in industry. Rupert supports Pineapple to access capital markets and leads our work to develop Pineapple CoRE, our partnership venture to accelerate decarbonisation in the built environment.​

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Head of Marketing

Liberty is a Senior Marketing Expert passionate about amplifying purpose-led brands and helping them connect with the audiences that matter. Liberty has over 26 years' experience of supporting businesses, charities and NGOs with a focus on impact investment, human rights and the environment.  

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Community Manager

Catherine is responsible for managing the Pineapple community and coordinating team operations and administration. She's been with Pineapple since the very beginning, having joined from a vintage boutique where she developed a life-long passion and interest in closing the loop in fast fashion.​

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Strategy Associate

Frédérique brings a unique blend of climate finance knowledge and strategic advisory experience to support impactful project development and implementation. Previously at Deloitte, she collaborated with investors and executive teams to define strategies, integrate ESG considerations, develop product roadmaps and scale tech-enabled transformations. She is passionate about nature-based solutions, climate tech startups, and the built environment. 

CoRE Project Manager

Laura works with Pineapple CoRE to drive projects forward and accelerate decarbonisation across the built environment. With a background in operations and project delivery, she specialises in bringing people, processes and partnerships together to turn ideas into action. Alongside Pineapple, Laura runs Virtually Connected, supporting entrepreneurs and leaders with high-level operational and strategic support​.​

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Sustainability Associate

Ben is a sustainability strategy professional, chartered accountant and certified ESG investor. Ben has many years experience as an advisor on sustainability for corporates, start ups and scale ups and was previously a Junior Partner at Carnstone Partners. ​

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