Our story
Pineapple was founded by Andy Dewis, former head of Sustainable Business at Schneider Electric. Responsible to the CEO for leading their transition strategy, Andy had a front-row seat to the system-wide impact multinationals can have when they work in partnership. Pineapple's mission is to bring the power of partnership to more businesses to accelerate the transition to a sustainable future, together.
Our team
We combine a dedicated team with a roster of associate advisors. Together, we form partnerships for a sustainable future, leaning on our experience in strategy, research, deal-making, communications, and delivery.

Andy Dewis
Founder and CEO
Andy develops Pineapple's impact, growth and partnership strategy by connecting up all things sustainable. He has over 20 years experience of launching, scaling, buying and selling sustainable businesses and advises the boards of multiple sustainability industry bodies and climate tech start ups.
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Adam Swash
Co-Founder and COO
Adam leads research, data analysis and day-to-day operations for Pineapple. Previously Head of Strategy and Research at Experian, he specialises in deploying the power of data to enable innovation at scale. Adam leads the Corporate Venturing Leadership Forum at Centre for Business Innovation.
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Rafi Addlestone
Chief Strategy Officer
Rafi leads Pineapple's strategy work, with over 15 years experience supporting big organisations to make choices for maximum impact. Previously, Rafi established and led global teams of sustainability advisors at Amazon Web Services and Deloitte, advising large corporations on how to succeed through a commitment to wider society.
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Eleanor Bowden
Pineapple Homes MD
Eleanor leads Pineapple Homes, our partnership venture to accelerate decarbonisation in social housing. Eleanor is an expert in social housing strategy having previously held roles in national and local government, housing associations and start ups, leading strategy and operations. She is a non-executive director of Livv Housing Group.
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Rupert Snuggs
Pineapple CoRE MD
Rupert is an experienced corporate finance professional with specialist expertise in commercial real estate having led deal teams at various banks and as a senior executive in industry. Rupert supports Pineapple to access capital markets and leads our work to develop Pineapple CoRE, our partnership venture to accelerate decarbonisation in the built environment.

Catherine Chan
Community Manager
Catherine is responsible for managing the Pineapple community and coordinating team operations and administration. She's been with Pineapple since the very beginning, having joined from a vintage boutique where she developed a life-long passion and interest in closing the loop in fast fashion.
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Frédérique Boucher-Alain
Strategy Associate
Frédérique brings a unique blend of climate finance knowledge and strategic advisory experience to support impactful project development and implementation. Previously at Deloitte, she collaborated with investors and executive teams to define strategies, integrate ESG considerations, develop product roadmaps and scale tech-enabled transformations. She is passionate about nature-based solutions, climate tech startups, and the built environment.

Ben Horn
Sustainability Associate
Ben is a sustainability strategy professional, chartered accountant and certified ESG investor. Ben has many years experience as an advisor on sustainability for corporates, start ups and scale ups and was previously a Junior Partner at Carnstone Partners.
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Sonia Rosenblatt
Sustainability Associate
Sonia is a sustainability professional with experience in carbon footprint reporting, ESG compliance, and project management across the private and public sectors. She has led sustainability initiatives, developed action plans, and supported organisations in improving environmental performance and achieving sustainability goals.​
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Vedant Patel
Data Analyst
Vedant is currently completing his Legal Practice Course with an MSc in Law, Business and Management. He is supporting Pineapple on a project focusing on data quality and sustainability reporting. Holding an LLB, Vedant is passionate about equality and workplace justice, a commitment he explored in his undergraduate dissertation on the UK's Gender Pay Gap.
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Avital Cohen
Strategy Intern
Avital is a Strategy Intern at Pineapple and a Geography student at the London School of Economics (LSE). Her academic background provides a strong grounding in socio-environmental systems, supporting her contribution to the “Making Partnerships Work” paper. Avital is enthusiastic about gaining practical experience in the world of sustainability and learning about the power of partnerships, whilst contributing to the impactful work done at Pineapple.
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Fran van Dijk
Strategic advisor​
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Fran is a leading sustainability advisor and supports Pineapple with sustainability strategy projects, including double materiality. She is the Deputy Chair of the Scottish EPA, Chair of B Corp Scotland and a member of Montanaro Asset Management’s Advisory Committee.

Julia Rebholz
Strategic advisor
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Julia is a pioneer in Sustainable Business and supports Pineapple with large scale transformation programs. She has held senior positions at Centrica, leading the £2.2 billion purchase of British Energy and created the first energy corporate impact fund Ignite.

Kate Hofman
Pineapple Farms​
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Kate is an impact entrepreneur
and founder of GrowUp Farms, a farming business that grows sustainable food for a local market using vertical growing techniques in a completely controlled environment. Kate is supporting Pineapple to explore partnerships opportunities in Agriculture.